Diamantis Kitridis is the founder and CEO of Citrine Media Agency, the first Word Of Mouth agency in Greece established in 2004. He has more than 10 years of experience in: Word Of Mouth campaigns design & creation, developing strategies for social media, brand development & PR, blogging & community development, statistical analysis - evaluation of data from the Social Networks and optimization of search engines. He has specialized in design and development of integrated strategies to promote companies, products, public figures and politicians in Social Media. He was initiator and creator of some of the first Facebook campaigns in Europe, 2007. In one of his assets is the book of Social Media Facebook Marketing which has written from him. Social Media Facebook Marketing is the first comprehensive book on the Facebook Marketing in Greek and foreign literature. Beyond, Diamantis Kitridis is Course Director and basic academic Dr. of Diploma in Social Media, which is done in collaboration with City Unity College.